Three Golden Rules to Going Green in 2010: "Three Golden Rules to Going Green in 2010"
The article touches base on three particular things that businesses should keep in mind in order to potentially go green. Its goal is to help companies, especially restaurants, save money and lower its environmental impact, which is one of the most sought after goals of the new year.
It talks about companies stepping back and taking a look from outside. Each company if it hopes to lower paper and product waster, should do so in order to be successful. Paper and product waste should always be at the top of every companies list to reduce for the savings would be vast. Next is that all employees should be involved in the environmental impact of the company. Meetings that involve employees from all over the organization will also do great for ideas, because one never knows who is going to think of that next big idea.
The last rule is to get involved with your suppliers. Staying in close contact will allow an organization to better assess its products and services for the customers. Better Eco-friendly equipment is an easy way to lower the carbon footprint of a restaurant to as simple as not using water to wastefully.
All three rules are important and if all done efficiently any company will be able to lower its carbon footprint and save an ample amount of money for itself; and is not that every organization's goal?
Sunday, January 31, 2010
Saturday, January 30, 2010
Diet shocker: Food calorie counts are often off
http://www.msnbc.msn.com/id/34751054/ns/health-diet_and_nutrition/
The accuracy of nutritional information including calorie count published for restaurants is an extremely important matter. In my opinion, I feel that nutritional values should be as accurate and clear as the labels disclosing peanuts and soy in products. People need to be able to trust producers and should feel comfortable knowing that nutrition labels are accurate and not misleading.
People who are genuinely interested in eating healthy and controlling weight do not eat restaurant or processed food that much, if at all. It is generally understood that restaurant food, especially the fried fast food type as well as most processed foods are unhealthy in the first place. However, should this statement give producers the leniency to mislead the consumer?
The study by Susan Roberts discovered that calorie counts were an average of 18 percent more than the values disclosed. This is a significant difference for someone who may be trying to account for their caloric intake. Using the posted nutrition charts and reading labels give people a sense of being in control. These labels should be scrutinized by the government to ensure that they are in fact accurate. Although I realize that they will not be exact, they should be within 3-5 percent of what is published.
I also wonder that if people who show that they have been attempting to diet using these products could sue if they had health related problems. It seems reasonable that if they are being falsely informed about a product nutritional content, that they should be able to get some relief from the purveyors of that product.
The accuracy of nutritional information including calorie count published for restaurants is an extremely important matter. In my opinion, I feel that nutritional values should be as accurate and clear as the labels disclosing peanuts and soy in products. People need to be able to trust producers and should feel comfortable knowing that nutrition labels are accurate and not misleading.
People who are genuinely interested in eating healthy and controlling weight do not eat restaurant or processed food that much, if at all. It is generally understood that restaurant food, especially the fried fast food type as well as most processed foods are unhealthy in the first place. However, should this statement give producers the leniency to mislead the consumer?
The study by Susan Roberts discovered that calorie counts were an average of 18 percent more than the values disclosed. This is a significant difference for someone who may be trying to account for their caloric intake. Using the posted nutrition charts and reading labels give people a sense of being in control. These labels should be scrutinized by the government to ensure that they are in fact accurate. Although I realize that they will not be exact, they should be within 3-5 percent of what is published.
I also wonder that if people who show that they have been attempting to diet using these products could sue if they had health related problems. It seems reasonable that if they are being falsely informed about a product nutritional content, that they should be able to get some relief from the purveyors of that product.
6 Ways to Use Twitter to Market Your Small Businesshttp://www.newmediamavensblog.com/2009/07/6-ways-to-use-twitter-to-market-your-small-business.html
In this article they speak about how smaller business are using social media way more then large businesses and they give them six tips on how to be successful in utilizing Twitter. I tend to wonder how harmful this will be to larger businesses in the future due to the fact that smaller businesses are making a greater personal connection with their customers than the larger businesses.
Although large companies already have their loyalty base of customers; communicating their daily specials and discounts personally via Twitter means a lot to a customer instead of having to search through the paper for a coupon. It is no surprise that social media is rapidly growing and helping small businesses create the customer base they need to be successful, but is it a threat to the larger businesses? I tend to wonder if people are going to begin going to the local cafe because of the personal connections they create and leave larger businesses like Starbucks and Dunkin Donuts to dry.
Sunday, January 24, 2010
7 Keys For Your Restaurant's 2010 Social Media Strategy
This article really breaks down the process of getting social media on the map for someones restaurant. I feel that although some restaurants and fast food locations have begun to do these seven steps it could be a way better approach to also look into what they are not doing within their company as far as social media goes and improve. Once the fan base or customer base is there it can only get better. Some restaurants give out toll free numbers to complete surveys for a chance to receive a discount on your next meal. With the times changing I think if they put their Facebook instead guest would be more prone to take the survey. They would be getting the feed back they Need and build customer loyalty as well in the process.
SNA Releases 2010 Legislative Issues Paper
http://www.schoolnutrition.org/Blog.aspx?id=13463&blogid=622
I thought the article was short and to the point. It did not waste the readers time, which is always plus. The School Nutrition Association is a company that I had no idea existed. It helps meals provided by schools to become more nutritional and healthy for the children eating them. I took notice to nutrition in schools when I graduated high school when practically all junk food and soda vending machines were removed.
This topic is not something to take lightly. The well being of our children is most important, they are truly the future of the country. My generation was filled with healthy and unhealthy young adults, I myself for a good portion was one them. The next wave of kids have the chance to start and continue to be healthy. This would help bring down the rate of strokes, heart attacks, and diabetes simply by establishing a healthy eating regimend for them.
Most times the reason children break the habit of eating healthy is because they are given a much larger out pour of options at school to sink their teeth into. By limiting the choices you are guiding the children down a path to serenity and not obesity. I can onyl hope that the money given by the government will be put to use in a good way to make this program be a success.
I thought the article was short and to the point. It did not waste the readers time, which is always plus. The School Nutrition Association is a company that I had no idea existed. It helps meals provided by schools to become more nutritional and healthy for the children eating them. I took notice to nutrition in schools when I graduated high school when practically all junk food and soda vending machines were removed.
This topic is not something to take lightly. The well being of our children is most important, they are truly the future of the country. My generation was filled with healthy and unhealthy young adults, I myself for a good portion was one them. The next wave of kids have the chance to start and continue to be healthy. This would help bring down the rate of strokes, heart attacks, and diabetes simply by establishing a healthy eating regimend for them.
Most times the reason children break the habit of eating healthy is because they are given a much larger out pour of options at school to sink their teeth into. By limiting the choices you are guiding the children down a path to serenity and not obesity. I can onyl hope that the money given by the government will be put to use in a good way to make this program be a success.
Restaurants Adjusting to the Digital Age
http://www.masslive.com/entertainment/index.ssf/2010/01/restaurants_adjusting_to_the_d.html
Social media is one of the newest and hottest trends in the restaurant/food service industry. Although the invention of the internet is an amazing thing, it can also be harmful. With millions having access to view and create their own sites and send out information, false information is sometimes circulated. This article briefly states how social media has really begun to help restaurants come out of this economic slump, but it also states how social media is not always a positive thing.
I feel that social media tactics with advertising and promoting restaurants, or any company for that matter, has its ups and downs. The problem with social media is that many people have access to it, which is great for exposure, but people also have ways of spouting their own opinions about the restaurant. If a site is not monitored constantly this can be a huge issue for companies.
For example, in this article it says there was a case where disgruntled employees from Dominos Pizza used social media to, “Trash a restaurant's reputation. The damage from one YouTube prank video can, as Domino's Pizza discovered, be immediate and widespread.” When seeing examples of events like this harming the reputation of a restaurant, one wonders if the exposure of social media is even worth the aggravation and frustration of trying to keep everyone honest.
As stated in the article, “Successful use of social media is a high maintenance proposition; stale, out-of-date information is toxic in the Internet world. This is an excellent and truthful statement. Anything that is put out into the internet can be read and seen by all with a reputation on the line one false move and everyone knows." This is why I agree with this article. I believe social media is not always the great and wonderful thing many make it seem. There are negative sides to social media when the information being put forward is not monitored and watched closely.
Social media is one of the newest and hottest trends in the restaurant/food service industry. Although the invention of the internet is an amazing thing, it can also be harmful. With millions having access to view and create their own sites and send out information, false information is sometimes circulated. This article briefly states how social media has really begun to help restaurants come out of this economic slump, but it also states how social media is not always a positive thing.
I feel that social media tactics with advertising and promoting restaurants, or any company for that matter, has its ups and downs. The problem with social media is that many people have access to it, which is great for exposure, but people also have ways of spouting their own opinions about the restaurant. If a site is not monitored constantly this can be a huge issue for companies.
For example, in this article it says there was a case where disgruntled employees from Dominos Pizza used social media to, “Trash a restaurant's reputation. The damage from one YouTube prank video can, as Domino's Pizza discovered, be immediate and widespread.” When seeing examples of events like this harming the reputation of a restaurant, one wonders if the exposure of social media is even worth the aggravation and frustration of trying to keep everyone honest.
As stated in the article, “Successful use of social media is a high maintenance proposition; stale, out-of-date information is toxic in the Internet world. This is an excellent and truthful statement. Anything that is put out into the internet can be read and seen by all with a reputation on the line one false move and everyone knows." This is why I agree with this article. I believe social media is not always the great and wonderful thing many make it seem. There are negative sides to social media when the information being put forward is not monitored and watched closely.
Thursday, January 14, 2010
Forrester Research analyst on social media
Forrester Research analyst on social media
This aritcle social media technologies will create a new societal and business paradigm despite concerns in the executive suite over corporate intellectual property and employee productivity.
While marketing and branding executives have eagerly embraced the use of social media platforms like Facebook and Twitter, the current tide of opinion among many c-level decision makers, including chief information officers, is that of skeptical awareness.
While marketing and branding executives have eagerly embraced the use of social media platforms like Facebook and Twitter, the current tide of opinion among many c-level decision makers, including chief information officers, is that of skeptical awareness.
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