This article really breaks down the process of getting social media on the map for someones restaurant. I feel that although some restaurants and fast food locations have begun to do these seven steps it could be a way better approach to also look into what they are not doing within their company as far as social media goes and improve. Once the fan base or customer base is there it can only get better. Some restaurants give out toll free numbers to complete surveys for a chance to receive a discount on your next meal. With the times changing I think if they put their Facebook instead guest would be more prone to take the survey. They would be getting the feed back they Need and build customer loyalty as well in the process.
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I think most big company arleady have own social media. But, if company don't have a social media, it will be helpful create their own social media. And I agree this point "The social leverage of such an event can be quite powerful. And we all know the impact of positive word of mouth, right?" on the article.
ReplyDeleteLike Cassandra, I too feel that this article gives an easy-to-follow, step-by-step process of how to involve your restaurant in social media. However, I feel that many restaurants fail to participate in much more than facebook and twitter. This is a great article for beginners but it lacks what will separate you from the competition. You don’t want a social media page that looks like everyone else's. Once a company familiarizes itself with the basics, it is important to realize the potential of social media. You can post videos, bios, pictures of menu items, recipes and so much more.
ReplyDeleteAs Cassandra mentions above, the article is written in a way to easily understand and comprehend. It breaks down possible ways for restaurants to use the social media monster to further the venture along into a new year. It talks about using Facebook and Twitter as the starting ground which will allow a restaurant to tell its story and talk to the people on a more personal level. Thus getting more business in the long run.
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