http://www.masslive.com/entertainment/index.ssf/2010/01/restaurants_adjusting_to_the_d.html
Social media is one of the newest and hottest trends in the restaurant/food service industry. Although the invention of the internet is an amazing thing, it can also be harmful. With millions having access to view and create their own sites and send out information, false information is sometimes circulated. This article briefly states how social media has really begun to help restaurants come out of this economic slump, but it also states how social media is not always a positive thing.
I feel that social media tactics with advertising and promoting restaurants, or any company for that matter, has its ups and downs. The problem with social media is that many people have access to it, which is great for exposure, but people also have ways of spouting their own opinions about the restaurant. If a site is not monitored constantly this can be a huge issue for companies.
For example, in this article it says there was a case where disgruntled employees from Dominos Pizza used social media to, “Trash a restaurant's reputation. The damage from one YouTube prank video can, as Domino's Pizza discovered, be immediate and widespread.” When seeing examples of events like this harming the reputation of a restaurant, one wonders if the exposure of social media is even worth the aggravation and frustration of trying to keep everyone honest.
As stated in the article, “Successful use of social media is a high maintenance proposition; stale, out-of-date information is toxic in the Internet world. This is an excellent and truthful statement. Anything that is put out into the internet can be read and seen by all with a reputation on the line one false move and everyone knows." This is why I agree with this article. I believe social media is not always the great and wonderful thing many make it seem. There are negative sides to social media when the information being put forward is not monitored and watched closely.
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Josh's response is written as if from out of my own head. Companies are using social media as a launching pad for future business. But in order to be successful the information must be new, monitored and correct. Some people out there love to stick it to their old employer, and no matter how well recieved the company was the negativity will always cause trouble.
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Although this article does state that social media is a good thing I must agree that in order for the company to be successful through social media they must update their information more then once a day. Millions surf the web every second of the day so in order to attract a consumer they must constantly update their information to please the next reader. It's true that some use social media to bash other companies, but people do that in their everyday interactions.
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